My dear friends at The Wine Society recently tweeted an announcement about their 2008 Bordeaux en primeur offer. I clicked on the link and was, as ever, impressed with what I saw. So I tweeted back to ask for some recommendations.
I waited for a reply. I waited some more. I’m still waiting.
Alas, The Wine Society is one of those business’s whose twitter page erects a big “talk to the hand” sign to anyone who want’s to start a conversation. I’m afraid they offer little more than an infrequent stream of sales messages & news updates and, judging by the stream, the Society has yet to publicly engage with any of the 1500 tweeps that follow it.
That’s a lot of followers to ignore. Wowzers.
It’s ironic that Britain’s most highly revered co-operative wine merchant remains a society without community. Of all the UK merchants they remain uniquely placed to take advantage of social commerce and they’ll no doubt get there in the end – but it will be by accident rather than by design.
Oh, and despite my eternal frustrations with the old duffers, I’m still going to grab myself a case of Chateau Angludet. They remain the best Wine Merchant in town. Damn them!